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Leading brands on Instagram worldwide in 2025, by number of influencers mentioning them (in 1,000s)

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Source

Release date

February 2026

Region

Worldwide

Survey time period

as of February 2026

Citation formats

Leading brands on Instagram worldwide 2025, by influencers

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 9, 2026

Zara was the most talked-about brand on Instagram worldwide in 2025, with **** thousand influencers mentioning it. Shein followed with **** thousand influencers, while Nike rounded out the top three with **** thousand.

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Statistics on " Instagram advertising and marketing "

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Other statistics that may interest you Instagram advertising and marketing

Overview

4

Usage

5

Influencers

6

Competitors

4

Metrics

5

Successful brands

3

Audience

6

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Topics

Instagram advertising and marketingInstagramSocial media advertising and marketing worldwideBrands on social mediaFacebook advertising and marketing
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Access limited to Free Statistics. Premium Statistics are not included.
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