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Highest-earning social media creators worldwide as of April 2025 (in million U.S. dollars)

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Sources

Release date

August 2025

Region

Worldwide

Survey time period

between April 2024 and April 2025

Supplementary notes

The sources estimated each creator's gross earnings between April 2024 and April 2025, focusing mainly on counting earnings and not equity held in public or private companies. 

Citation formats

Highest-earning social media creators 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 5, 2026

As of April 2025, MrBeast (Jimmy Donaldson) topped the list of the highest-earning social media creators worldwide with earnings of approximately ** million U.S. dollars. Creator and producer of Dhar Mann Studios, Dhar Mann, ranked second with estimated earnings of about 56 million U.S. dollars.

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Statistics on " Influencer marketing worldwide "

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Overview

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Influencer insights

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Regional breakdown

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Marketer insights

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Leading platforms

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AI in influencer marketing

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B2B influencer marketing

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Influencer marketing worldwideSocial media advertising and marketing worldwideInstagram advertising and marketingContent marketingTikTok
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