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Brand value of Instagram worldwide from 2020 to 2026 (in billion U.S. dollars)

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Source

Release date

March 2026

Region

Worldwide, United States

Survey time period

2020 to 2026

Supplementary notes

Figures preceding 2026 were retrieved from earlier publications.

Figures have been rounded.

Citation formats

Brand value of Instagram worldwide 2020-2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 3, 2026

In 2026, the brand value of Instagram amounted to **** billion U.S. dollars. A year earlier, the value stood at **** billion dollars.

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Statistics on " Instagram advertising and marketing "

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Other statistics that may interest you Instagram advertising and marketing

Overview

4

Usage

5

Influencers

6

Competitors

4

Metrics

5

Successful brands

3

Audience

6

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Topics

Instagram advertising and marketingInstagramSocial media advertising and marketing worldwideBrands on social mediaFacebook advertising and marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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