After an -percent decrease in 2025, the brand value of YouTube bounced back in 2026, skyrocketing by nearly ** percent and exceeding ** billion U.S. dollars. That was over twice as high as the value recorded half a decade earlier, in 2021.
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Brand Finance. (February 2, 2026). Brand value of YouTube worldwide from 2020 to 2026 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1324429/youtube-brand-value/
Brand Finance. "Brand value of YouTube worldwide from 2020 to 2026 (in billion U.S. dollars)." Chart. February 2, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1324429/youtube-brand-value/
Brand Finance. (2026). Brand value of YouTube worldwide from 2020 to 2026 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1324429/youtube-brand-value/
Brand Finance. "Brand Value of Youtube Worldwide from 2020 to 2026 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Feb 2026, /statistics/1324429/youtube-brand-value/
Brand Finance, Brand value of YouTube worldwide from 2020 to 2026 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1324429/youtube-brand-value/ (last visited July 15, 2026)
Brand value of YouTube worldwide from 2020 to 2026 (in billion U.S. dollars) [Graph], Brand Finance, February 2, 2026. [Online]. Available: /statistics/1324429/youtube-brand-value/
