According to a global study conducted among marketers in 2025, roughly ** percent of respondents stated that the leading challenge to monetizing content was the difficulty of driving traffic to the TikTok Shop. Another ** percent cited content production costs as one of the main challenges, while nearly ** percent said they had not faced significant challenges.
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Influencer Marketing Hub. (February 5, 2025). Main challenges of monetizing content on TikTok according to marketers worldwide as of February 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1608509/main-challenges-monetizing-content-marketing-worldwide/
Influencer Marketing Hub. "Main challenges of monetizing content on TikTok according to marketers worldwide as of February 2025." Chart. February 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1608509/main-challenges-monetizing-content-marketing-worldwide/
Influencer Marketing Hub. (2025). Main challenges of monetizing content on TikTok according to marketers worldwide as of February 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1608509/main-challenges-monetizing-content-marketing-worldwide/
Influencer Marketing Hub. "Main Challenges of Monetizing Content on Tiktok According to Marketers Worldwide as of February 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Feb 2025, /statistics/1608509/main-challenges-monetizing-content-marketing-worldwide/
Influencer Marketing Hub, Main challenges of monetizing content on TikTok according to marketers worldwide as of February 2025 ÌÇÐÄÆƽâ°æ, /statistics/1608509/main-challenges-monetizing-content-marketing-worldwide/ (last visited July 22, 2026)
Main challenges of monetizing content on TikTok according to marketers worldwide as of February 2025 [Graph], Influencer Marketing Hub, February 5, 2025. [Online]. Available: /statistics/1608509/main-challenges-monetizing-content-marketing-worldwide/
