among senior-level editorial, commercial or products professionals in traditional or digital publishing companies across 51 countries
Method of interview
Online survey
Supplementary notes
Original question: "News brands are increasingly seeing personalities/individuals setting up on their own as substackers, podcasters, or YouTubers. How concerned are you about each of the following?"
Surveyed countries included Australia, New Zealand, Philippines, Vietnam, Japan, India, Indonesia, South Korea, South Africa, Kenya, Argentina, Uruguay, Brazil, Colombia, Mexico, Egypt, United Kingdom, United States, Germany, Spain, France, Austria, Finland, Norway, Denmark, Netherlands, Poland, Hungary, Slovakia, and others.
Citation formats
Proportion of publisher concerns about impact of content creators 2025
According to a survey conducted in 2025, around ** percent of respondents worldwide stated they were either somewhat or very concerned about content creators taking time and attention away from traditional publishing firms. They were less concerned about talent loss, at ** percent.
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Reuters Institute for the Study of Journalism. (January 12, 2026). Level of concern about the impact of online content creators on publishing worldwide as of December 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1653824/publisher-concern-about-impact-of-creators/
Reuters Institute for the Study of Journalism. "Level of concern about the impact of online content creators on publishing worldwide as of December 2025." Chart. January 12, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1653824/publisher-concern-about-impact-of-creators/
Reuters Institute for the Study of Journalism. (2026). Level of concern about the impact of online content creators on publishing worldwide as of December 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1653824/publisher-concern-about-impact-of-creators/
Reuters Institute for the Study of Journalism. "Level of Concern about The Impact of Online Content Creators on Publishing Worldwide as of December 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jan 2026, /statistics/1653824/publisher-concern-about-impact-of-creators/
Reuters Institute for the Study of Journalism, Level of concern about the impact of online content creators on publishing worldwide as of December 2025 ÌÇÐÄÆƽâ°æ, /statistics/1653824/publisher-concern-about-impact-of-creators/ (last visited July 26, 2026)
Level of concern about the impact of online content creators on publishing worldwide as of December 2025 [Graph], Reuters Institute for the Study of Journalism, January 12, 2026. [Online]. Available: /statistics/1653824/publisher-concern-about-impact-of-creators/
