Brand value is defined as the absolute contribution to the total value of a company's respective parent companies, considering both current and future performance.
was the most valuable fast food brand in the world with an estimated brand value of about billion U.S. dollars in 2025. That same year, the brand value of Starbucks amounted to approximately **** billion U.S. dollars.
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Kantar. (May 14, 2026). Most valuable quick service restaurant brands worldwide in 2026 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/273057/value-of-the-most-valuable-fast-food-brands-worldwide/
Kantar. "Most valuable quick service restaurant brands worldwide in 2026 (in million U.S. dollars)." Chart. May 14, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/273057/value-of-the-most-valuable-fast-food-brands-worldwide/
Kantar. (2026). Most valuable quick service restaurant brands worldwide in 2026 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/273057/value-of-the-most-valuable-fast-food-brands-worldwide/
Kantar. "Most Valuable Quick Service Restaurant Brands Worldwide in 2026 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 May 2026, /statistics/273057/value-of-the-most-valuable-fast-food-brands-worldwide/
Kantar, Most valuable quick service restaurant brands worldwide in 2026 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/273057/value-of-the-most-valuable-fast-food-brands-worldwide/ (last visited August 03, 2026)
Most valuable quick service restaurant brands worldwide in 2026 (in million U.S. dollars) [Graph], Kantar, May 14, 2026. [Online]. Available: /statistics/273057/value-of-the-most-valuable-fast-food-brands-worldwide/
