Most valuable restaurant brands 2026| ��ƽ��

Leading restaurant brands worldwide in 2026, by brand value (in billion U.S. dollars)

Characteristic	Brand value in billion U.S. dollars
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Release date

April 2026

More information

Region

Worldwide

Survey time period

2026

Supplementary notes

Brand value is defined by the source as the value of the trade mark and associated marketing IP within the branded business.

The release date is the date of access.

Citation formats

In 2026, McDonald's was the highest-valued restaurant brand worldwide, with a brand value of **** billion U.S. dollars. Starbucks ranked second with ** billion dollars in brand value.

McDonald’s: Quick service restaurant giant

In 2025, McDonald's was among the top 100 companies worldwide by market capitalization. The quick-service restaurant (QSR) chain has dominated the fast-food scene for many decades. Some of its most well-known celebrity endorsements over the years have included singers, actors, and athletes like Kobe Bryant, Tony Hawk, and K-pop group BTS. In 2026, McDonald's global advertising spending amounted to approximately *** million dollars.

Starbucks: Brand value in decline

As photos of celebrities carrying branded cups in various sizes have flooded the internet in recent years, holding a Starbucks cup has become somewhat of a status symbol to many consumers. However, as of 2023, the company started facing boycott calls after suing the union Starbucks Workers United for an Instagram post that expressed solidarity with Palestinians. Additionally, Starbucks has come under fire due to menu price increases and issues with employee pay and working conditions. As a result, the coffee shop chain has saw a decline in brand value worldwide.��