A 2024 survey conducted by in Taiwan revealed that women made cosmetics purchases more often than men in general. The most common purchase frequency among female respondents was twice to five times a year, with ** percent choosing that. By contrast, ** percent of male respondents shopped for cosmetic items only once a year or less.
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Rakuten Insight. (January 28, 2025). Frequency of purchasing beauty and cosmetic products among consumers in Taiwan as of September 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1552928/taiwan-frequency-of-purchasing-cosmetic-products-by-gender/
Rakuten Insight. "Frequency of purchasing beauty and cosmetic products among consumers in Taiwan as of September 2024, by gender." Chart. January 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1552928/taiwan-frequency-of-purchasing-cosmetic-products-by-gender/
Rakuten Insight. (2025). Frequency of purchasing beauty and cosmetic products among consumers in Taiwan as of September 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1552928/taiwan-frequency-of-purchasing-cosmetic-products-by-gender/
Rakuten Insight. "Frequency of Purchasing Beauty and Cosmetic Products among Consumers in Taiwan as of September 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2025, /statistics/1552928/taiwan-frequency-of-purchasing-cosmetic-products-by-gender/
Rakuten Insight, Frequency of purchasing beauty and cosmetic products among consumers in Taiwan as of September 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1552928/taiwan-frequency-of-purchasing-cosmetic-products-by-gender/ (last visited July 31, 2026)
Frequency of purchasing beauty and cosmetic products among consumers in Taiwan as of September 2024, by gender [Graph], Rakuten Insight, January 28, 2025. [Online]. Available: /statistics/1552928/taiwan-frequency-of-purchasing-cosmetic-products-by-gender/
