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Most widely used beauty and cosmetic products in Hong Kong as of September 2024, by consumer gender

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Source

In cooperation with
Release date

January 2025

Region

Hong Kong

Survey time period

September 12 to 30, 2024

Number of respondents

2,741 respondents

Age group

16 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Which of the following categories of cosmetics do you use? (Choose all that apply)"

Among a total of 2,741 survey respondents, 1,724 were women and 1,017 were men.

Citation formats

Most popular cosmetic products in Hong Kong 2024, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 25, 2025

A 2024 survey conducted by  in Hong Kong revealed that skincare, hygiene/personal care, haircare, and oral care products were the most widely used cosmetics among women, with more than ** percent of female respondents using them. While hygiene/personal care, haircare and oral care products were also appealing to men, only ** percent of the male respondents reported using skincare products.

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