The question was phrased by the source as follows:Â "Which shopping channels do you use for purchasing cosmetics? (Choose up to 3 of the most relevant answers)"
Among a total of 3,752 survey respondents, 2,169 were women and 1,583 were men.
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Preferred channels for buying cosmetics in China 2024, by gender
A 2024 survey conducted by in China revealed that online marketplaces were the leading channel there for buying cosmetics, with ** percent of female respondents and ** percent of male respondents reporting using this channel. Supermarkets were the second most popular purchase channel among men, with ** percent of male respondents buying cosmetics via this channel, while only ** percent of female respondents said they made cosmetics purchases at supermarkets.
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Rakuten Insight. (January 28, 2025). Leading channels for purchasing beauty and cosmetic products among consumers in China as of September 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1553462/china-popular-cosmetics-purchase-channels-by-gender/
Rakuten Insight. "Leading channels for purchasing beauty and cosmetic products among consumers in China as of September 2024, by gender." Chart. January 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1553462/china-popular-cosmetics-purchase-channels-by-gender/
Rakuten Insight. (2025). Leading channels for purchasing beauty and cosmetic products among consumers in China as of September 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1553462/china-popular-cosmetics-purchase-channels-by-gender/
Rakuten Insight. "Leading Channels for Purchasing Beauty and Cosmetic Products among Consumers in China as of September 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2025, /statistics/1553462/china-popular-cosmetics-purchase-channels-by-gender/
Rakuten Insight, Leading channels for purchasing beauty and cosmetic products among consumers in China as of September 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1553462/china-popular-cosmetics-purchase-channels-by-gender/ (last visited July 26, 2026)
Leading channels for purchasing beauty and cosmetic products among consumers in China as of September 2024, by gender [Graph], Rakuten Insight, January 28, 2025. [Online]. Available: /statistics/1553462/china-popular-cosmetics-purchase-channels-by-gender/
