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The consumption of cosmetic products in Italy is a large business worth more than ** billion euros a year. In terms of value, the largest share of products in 2024 was sold in hypermarkets, supermarkets, and single-brand stores. Indeed, these retail channels held over ** percent of the total consumption value of cosmetics items in Italy. Beauty stores and pharmacies were the second and third most valuable channels for this category of products.

Made in Italy in the world

Between 2013 and 2019, the turnover of the Italian cosmetics industry originating from exports rose steadily, reaching around ** billion euros. As of 2020, this figure decreased to about ** billion euros. In the following year, Italy’s main European trade partners for cosmetics were France and Germany. Outside of Europe, the United States and Hong Kong represented some of the most profitable markets for Italian exportations.

Leading Italian players

Among the most successful Italian beauty brands, Sodalis, Euroitalia, and Kiko registered the largest turnover in 2023. However, between 2019 and 2021, the turnover of Kiko S.p.A. decreased compared to only a few years before. By contrast, the turnover of Euroitalia S.R.L. increased in 2019. Sodalis S.r.l. controls the brands Reporter and Naj-Oleari. Moreover, it licensed the brands Versace, Moschino, Missoni, and Dsquared2.