The question was phrased by the source as follows: "How often do you buy cosmetics? (such as skincare, personal care, makeup, etc.) "
Among a total of 2,741 survey respondents, 208 were between 16 and 24 years old, 752 between 25 and 34 years old, 848 between 35 and 44 years old, 523 between 45 and 54 years old, and 410 at least 55 years old.
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Frequency of buying cosmetics in Hong Kong 2024, by age
A 2024 survey conducted by in Hong Kong revealed that the younger the consumers were, the more frequent they purchased cosmetic products. Specifically, around ** percent of respondents aged between 16 and 34 years reported buying cosmetic products at least once a month, while ** percent of respondents aged 55 years or above made cosmetics purchases only once a year or even less.
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Rakuten Insight. (January 28, 2025). Frequency of purchasing beauty and cosmetic products among consumers in Hong Kong as of September 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1552855/hong-kong-frequency-of-purchasing-cosmetic-products-by-age/
Rakuten Insight. "Frequency of purchasing beauty and cosmetic products among consumers in Hong Kong as of September 2024, by age group." Chart. January 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1552855/hong-kong-frequency-of-purchasing-cosmetic-products-by-age/
Rakuten Insight. (2025). Frequency of purchasing beauty and cosmetic products among consumers in Hong Kong as of September 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1552855/hong-kong-frequency-of-purchasing-cosmetic-products-by-age/
Rakuten Insight. "Frequency of Purchasing Beauty and Cosmetic Products among Consumers in Hong Kong as of September 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2025, /statistics/1552855/hong-kong-frequency-of-purchasing-cosmetic-products-by-age/
Rakuten Insight, Frequency of purchasing beauty and cosmetic products among consumers in Hong Kong as of September 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1552855/hong-kong-frequency-of-purchasing-cosmetic-products-by-age/ (last visited August 01, 2026)
Frequency of purchasing beauty and cosmetic products among consumers in Hong Kong as of September 2024, by age group [Graph], Rakuten Insight, January 28, 2025. [Online]. Available: /statistics/1552855/hong-kong-frequency-of-purchasing-cosmetic-products-by-age/
