Original question: "Which shopping channels do you use for purchasing cosmetics? (Choose up to 3 of the most relevant answers)"
Number of respondents in: China - 3,752; Hong Kong - 2,741; Indonesia - 10,434; India - 21,135; Japan - 472; South Korea - 4,475; Malaysia - 10,128; the Philippines - 11,656; Singapore - 4,579; Thailand - 15,228; Taiwan - 9,958; and Vietnam - 3,440.
Citation formats
Preferred channels for buying cosmetics APAC 2024, by country or territory
According to a survey by in September 2024, about ** percent of respondents from China stated that they used online marketplaces as a shopping channel for cosmetic purchases. In comparison, around ** percent of respondents from Japan purchased cosmetics in pharmacies.
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Rakuten Insight. (January 27, 2025). Leading channels for purchasing cosmetic products in the Asia-Pacific region as of September 2024, by country or territory [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1557644/apac-leading-cosmetics-purchasing-channels-by-country/
Rakuten Insight. "Leading channels for purchasing cosmetic products in the Asia-Pacific region as of September 2024, by country or territory." Chart. January 27, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1557644/apac-leading-cosmetics-purchasing-channels-by-country/
Rakuten Insight. (2025). Leading channels for purchasing cosmetic products in the Asia-Pacific region as of September 2024, by country or territory. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1557644/apac-leading-cosmetics-purchasing-channels-by-country/
Rakuten Insight. "Leading Channels for Purchasing Cosmetic Products in The Asia-pacific Region as of September 2024, by Country or Territory." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Jan 2025, /statistics/1557644/apac-leading-cosmetics-purchasing-channels-by-country/
Rakuten Insight, Leading channels for purchasing cosmetic products in the Asia-Pacific region as of September 2024, by country or territory ÌÇÐÄÆÆ½â°æ, /statistics/1557644/apac-leading-cosmetics-purchasing-channels-by-country/ (last visited July 28, 2026)
Leading channels for purchasing cosmetic products in the Asia-Pacific region as of September 2024, by country or territory [Graph], Rakuten Insight, January 27, 2025. [Online]. Available: /statistics/1557644/apac-leading-cosmetics-purchasing-channels-by-country/