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Frequency of purchasing beauty and cosmetic products in South Korea as of September 2024, by gender

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Source

In cooperation with
Release date

January 2025

Region

South Korea

Survey time period

September 12 to 30, 2024

Number of respondents

4,475 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "How often do you buy cosmetics? (such as skincare, personal care, makeup, etc.)"

Citation formats

Frequency of buying cosmetics in South Korea 2024, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 21, 2025

According to a survey conducted by in September 2024, almost half of the female respondents stated they purchased cosmetic products *** to **** times yearly. This was also the most common frequency chosen by the male respondents. Overall, men in the survey purchased cosmetics less frequently than women.

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