The question was phrased by the source as follows:Â "Which shopping channels do you use for purchasing cosmetics? (Choose up to 3 of the most relevant answers)"
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Preferred channels for buying cosmetics in China 2024
According to a survey conducted by in September 2024, online marketplaces were the leading purchase channel for cosmetic products among consumers in China, with around ** percent of respondents choosing this option. Meanwhile, ** percent of respondents reported buying cosmetics from brand websites. While pharmacies were the main purchase channel for cosmetics among consumers in Hong Kong, only percent of respondents in mainland China reported buying cosmetic products there.
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Rakuten Insight. (January 28, 2025). Leading channels for purchasing beauty and cosmetic products among consumers in China as of September 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1553463/china-popular-cosmetics-purchase-channels/
Rakuten Insight. "Leading channels for purchasing beauty and cosmetic products among consumers in China as of September 2024." Chart. January 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1553463/china-popular-cosmetics-purchase-channels/
Rakuten Insight. (2025). Leading channels for purchasing beauty and cosmetic products among consumers in China as of September 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1553463/china-popular-cosmetics-purchase-channels/
Rakuten Insight. "Leading Channels for Purchasing Beauty and Cosmetic Products among Consumers in China as of September 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2025, /statistics/1553463/china-popular-cosmetics-purchase-channels/
Rakuten Insight, Leading channels for purchasing beauty and cosmetic products among consumers in China as of September 2024 ÌÇÐÄÆƽâ°æ, /statistics/1553463/china-popular-cosmetics-purchase-channels/ (last visited July 23, 2026)
Leading channels for purchasing beauty and cosmetic products among consumers in China as of September 2024 [Graph], Rakuten Insight, January 28, 2025. [Online]. Available: /statistics/1553463/china-popular-cosmetics-purchase-channels/
