The question was phrased by the source as follows: "How often do you buy cosmetics? (such as skincare, personal care, makeup, etc.) "
Among a total of 9,958 survey respondents, 1,822 were between 16 and 24 years old, 2,867 between 25 and 34 years old, 2,688 between 35 and 44 years old, 1,715 between 45 and 54 years old, and 866 at least 55 years old.
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Frequency of buying cosmetics in Taiwan 2024, by age
A 2024 survey conducted by in Taiwan revealed that the younger the consumers were, the more frequent they purchased cosmetic products. Specifically, around ** percent of respondents aged between 16 and 24 years reported buying cosmetic products at least once a month, while ** percent of respondents aged 55 years or above made cosmetics purchases only once a year or less.
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Rakuten Insight. (January 28, 2025). Frequency of purchasing beauty and cosmetic products among consumers in Taiwan as of September 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1552913/taiwan-frequency-of-purchasing-cosmetic-products-by-age/
Rakuten Insight. "Frequency of purchasing beauty and cosmetic products among consumers in Taiwan as of September 2024, by age group." Chart. January 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1552913/taiwan-frequency-of-purchasing-cosmetic-products-by-age/
Rakuten Insight. (2025). Frequency of purchasing beauty and cosmetic products among consumers in Taiwan as of September 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1552913/taiwan-frequency-of-purchasing-cosmetic-products-by-age/
Rakuten Insight. "Frequency of Purchasing Beauty and Cosmetic Products among Consumers in Taiwan as of September 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2025, /statistics/1552913/taiwan-frequency-of-purchasing-cosmetic-products-by-age/
Rakuten Insight, Frequency of purchasing beauty and cosmetic products among consumers in Taiwan as of September 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1552913/taiwan-frequency-of-purchasing-cosmetic-products-by-age/ (last visited July 30, 2026)
Frequency of purchasing beauty and cosmetic products among consumers in Taiwan as of September 2024, by age group [Graph], Rakuten Insight, January 28, 2025. [Online]. Available: /statistics/1552913/taiwan-frequency-of-purchasing-cosmetic-products-by-age/
