The question was phrased by the source as follows:Â "Which shopping channels do you use for purchasing cosmetics? (Choose up to 3 of the most relevant answers)"
Among a total of 2,741 survey respondents, 1,724 were women and 1,017 were men.
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Preferred channels for buying cosmetics in Hong Kong 2024, by gender
A 2024 survey conducted by in Hong Kong revealed that consumers there preferred buying cosmetics from pharmacies, with over ** percent of respondents, either men or women, selecting it as their purchase channel for cosmetic products. Meanwhile, ** percent of female respondents said they bought cosmetics from beauty retailers, while supermarkets were the second most popular purchase channel among male respondents.
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Rakuten Insight. (January 28, 2025). Leading channels for purchasing beauty and cosmetic products among consumers in Hong Kong as of September 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1553103/hong-kong-popular-cosmetics-purchase-channels-by-gender/
Rakuten Insight. "Leading channels for purchasing beauty and cosmetic products among consumers in Hong Kong as of September 2024, by gender." Chart. January 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1553103/hong-kong-popular-cosmetics-purchase-channels-by-gender/
Rakuten Insight. (2025). Leading channels for purchasing beauty and cosmetic products among consumers in Hong Kong as of September 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1553103/hong-kong-popular-cosmetics-purchase-channels-by-gender/
Rakuten Insight. "Leading Channels for Purchasing Beauty and Cosmetic Products among Consumers in Hong Kong as of September 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2025, /statistics/1553103/hong-kong-popular-cosmetics-purchase-channels-by-gender/
Rakuten Insight, Leading channels for purchasing beauty and cosmetic products among consumers in Hong Kong as of September 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1553103/hong-kong-popular-cosmetics-purchase-channels-by-gender/ (last visited July 30, 2026)
Leading channels for purchasing beauty and cosmetic products among consumers in Hong Kong as of September 2024, by gender [Graph], Rakuten Insight, January 28, 2025. [Online]. Available: /statistics/1553103/hong-kong-popular-cosmetics-purchase-channels-by-gender/
