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Preferred channels for purchasing beauty and cosmetic products in South Korea as of September 2024, by age group

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Source

In cooperation with
Release date

January 2025

Region

South Korea

Survey time period

September 12 to 30, 2024

Number of respondents

4,475 respondents

Age group

16 years and older

Special properties

up to three answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "Which shopping channels do you use for purchasing cosmetics? (Choose up to 3 of the most relevant answers)"

Citation formats

Preferred channels for buying cosmetics in South Korea 2024, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 21, 2025

According to a survey conducted by in September 2024, more than ** percent of respondents aged 25 to 34 years old in South Korea preferred to shop for cosmetics at beauty retailers. This was the most popular choice across all age groups together with online marketplaces.

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