The question was phrased by the source as follows: "Which of the following categories of cosmetics do you use? (Choose all that apply)"
Among a total of 2,741 survey respondents, 208 were between 16 and 24 years old, 752 between 25 and 34 years old, 848 between 35 and 44 years old, 523 between 45 and 54 years old, and 410 at least 55 years old.
Citation formats
Popularity of decorative cosmetics in Hong Kong 2024, by age
A 2024 survey conducted by in Hong Kong revealed that consumers aged between 25 and 34 years were the largest consumer group of decorative cosmetics, with around ** percent of respondents in that age group reporting using makeup products. By comparison, only ** percent of respondents aged 55 years or above said they used color cosmetics.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Rakuten Insight. (January 28, 2025). Penetration rate of makeup products in Hong Kong as of September 2024, by consumer age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1553266/hong-kong-popularity-of-makeup-products-by-age/
Rakuten Insight. "Penetration rate of makeup products in Hong Kong as of September 2024, by consumer age group." Chart. January 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1553266/hong-kong-popularity-of-makeup-products-by-age/
Rakuten Insight. (2025). Penetration rate of makeup products in Hong Kong as of September 2024, by consumer age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1553266/hong-kong-popularity-of-makeup-products-by-age/
Rakuten Insight. "Penetration Rate of Makeup Products in Hong Kong as of September 2024, by Consumer Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2025, /statistics/1553266/hong-kong-popularity-of-makeup-products-by-age/
Rakuten Insight, Penetration rate of makeup products in Hong Kong as of September 2024, by consumer age group ÌÇÐÄÆƽâ°æ, /statistics/1553266/hong-kong-popularity-of-makeup-products-by-age/ (last visited July 31, 2026)
Penetration rate of makeup products in Hong Kong as of September 2024, by consumer age group [Graph], Rakuten Insight, January 28, 2025. [Online]. Available: /statistics/1553266/hong-kong-popularity-of-makeup-products-by-age/
