APAC: top priorities when buying cosmetics by country 2024| ��ƽ��

Leading priorities when buying cosmetics in the Asia-Pacific region as of September 2024, by country or territory

Characteristic	China	Hong Kong	Indonesia	India	Japan	South Korea	Malaysia	Philippines	Singapore	Thailand	Taiwan	Vietnam
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Release date

January 2025

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Region

Asia, APAC

Survey time period

September 12 to 30, 2024

Number of respondents

97,998 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What are your top priorities when buying cosmetics? (Choose all that apply) "

Number of respondents in:
China - 3,752;
Hong Kong - 2,741;
Indonesia - 10,434;
India - 21,135;
Japan - 472;
South Korea - 4,475;
Malaysia - 10,128;
the Philippines - 11,656;
Singapore - 4,579;
Thailand - 15,228;
Taiwan - 9,958;
and Vietnam - 3,440.

Citation formats

According to a survey by in September 2024, about ** percent of respondents from China stated that a top priority for cosmetic purchases was that they contained natural ingredients. In comparison, natural ingredients were only a top priority for around ** percent of respondents from Japan.

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Characteristic	China	Hong Kong	Indonesia	India	Japan	South Korea	Malaysia	Philippines	Singapore	Thailand	Taiwan	Vietnam
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Leading priorities when buying cosmetics in the Asia-Pacific region as of September 2024, by country or territory

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Characteristic	China	Hong Kong	Indonesia	India	Japan	South Korea	Malaysia	Philippines	Singapore	Thailand	Taiwan	Vietnam
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