The question was phrased by the source as follows: "What are your top priorities when buying cosmetics? (Choose all that apply)"
Among a total of 3,752 survey respondents, 698 were between 16 and 24 years old, 1,566 between 25 and 34 years old, 1,120 between 35 and 44 years old, 281 between 45 and 54 years old, and 87 at least 55 years old.
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UV protection as a top priority when buying cosmetics in China 2024, by age
According to a 2024 survey conducted by , consumers aged between 25 and 44 years in China were the most conscious about sun protection, with around ** percent of respondents in that age group choosing it as the top priority when buying cosmetics. By comparison, only ** percent of respondents aged 55 years or above said they would take UV protection effects into consideration.
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Rakuten Insight. (January 28, 2025). Sun protection as a purchasing factor among cosmetic consumers in China as of September 2024, by consumer age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1553523/china-sun-protection-consciousness-by-age/
Rakuten Insight. "Sun protection as a purchasing factor among cosmetic consumers in China as of September 2024, by consumer age group." Chart. January 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1553523/china-sun-protection-consciousness-by-age/
Rakuten Insight. (2025). Sun protection as a purchasing factor among cosmetic consumers in China as of September 2024, by consumer age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1553523/china-sun-protection-consciousness-by-age/
Rakuten Insight. "Sun Protection as a Purchasing Factor among Cosmetic Consumers in China as of September 2024, by Consumer Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2025, /statistics/1553523/china-sun-protection-consciousness-by-age/
Rakuten Insight, Sun protection as a purchasing factor among cosmetic consumers in China as of September 2024, by consumer age group ÌÇÐÄÆƽâ°æ, /statistics/1553523/china-sun-protection-consciousness-by-age/ (last visited July 25, 2026)
Sun protection as a purchasing factor among cosmetic consumers in China as of September 2024, by consumer age group [Graph], Rakuten Insight, January 28, 2025. [Online]. Available: /statistics/1553523/china-sun-protection-consciousness-by-age/
