A 2024 survey conducted by in China revealed that women made cosmetics purchases more often than men in general. Specifically, around ** percent of female respondents reported buying cosmetic products once to three times per month, and only **** percent said they bought cosmetics once a year or even less. By contrast, ** percent of male respondents purchased cosmetic products once a year at most.
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Rakuten Insight. (January 28, 2025). Frequency of purchasing beauty and cosmetic products among consumers in China as of September 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1552841/china-frequency-of-purchasing-cosmetic-products-by-gender/
Rakuten Insight. "Frequency of purchasing beauty and cosmetic products among consumers in China as of September 2024, by gender." Chart. January 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1552841/china-frequency-of-purchasing-cosmetic-products-by-gender/
Rakuten Insight. (2025). Frequency of purchasing beauty and cosmetic products among consumers in China as of September 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1552841/china-frequency-of-purchasing-cosmetic-products-by-gender/
Rakuten Insight. "Frequency of Purchasing Beauty and Cosmetic Products among Consumers in China as of September 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2025, /statistics/1552841/china-frequency-of-purchasing-cosmetic-products-by-gender/
Rakuten Insight, Frequency of purchasing beauty and cosmetic products among consumers in China as of September 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1552841/china-frequency-of-purchasing-cosmetic-products-by-gender/ (last visited July 31, 2026)
Frequency of purchasing beauty and cosmetic products among consumers in China as of September 2024, by gender [Graph], Rakuten Insight, January 28, 2025. [Online]. Available: /statistics/1552841/china-frequency-of-purchasing-cosmetic-products-by-gender/
