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Source
Source
Release date
February 2021
More information
Region
United States
Survey time period
as of February 9, 2021
Number of respondents
3,657 respondents
Supplementary notes
Source analyzed emotional reactions of 3,657 respondents to 43 ads aired during Super Bowl LV. Source ranked ads using EQ score, defined as a composite score determined by an ad's capability to not just attract consumers, but also move brand metrics like brand favorability and purchase intent.
The source does not provide a date of survey. The date provided is the release date.
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