According to a survey conducted among viewers in the United States in October 2024, ** percent said hilarious ads were their favorite type of Super Bowl ad. This was followed by ** percent of respondents citing throwback ads, while percent mentioned interactive ads.
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LBBOnline. (January 13, 2025). Most popular types of Super Bowl ads according to viewers in the United States as of October 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1365887/most-popular-super-bowl-ad-types-us/
LBBOnline. "Most popular types of Super Bowl ads according to viewers in the United States as of October 2024." Chart. January 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1365887/most-popular-super-bowl-ad-types-us/
LBBOnline. (2025). Most popular types of Super Bowl ads according to viewers in the United States as of October 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1365887/most-popular-super-bowl-ad-types-us/
LBBOnline. "Most Popular Types of Super Bowl Ads According to Viewers in The United States as of October 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jan 2025, /statistics/1365887/most-popular-super-bowl-ad-types-us/
LBBOnline, Most popular types of Super Bowl ads according to viewers in the United States as of October 2024 ÌÇÐÄÆƽâ°æ, /statistics/1365887/most-popular-super-bowl-ad-types-us/ (last visited July 22, 2026)
Most popular types of Super Bowl ads according to viewers in the United States as of October 2024 [Graph], LBBOnline, January 13, 2025. [Online]. Available: /statistics/1365887/most-popular-super-bowl-ad-types-us/
