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In 2025, companies spent over *** million U.S. dollars on in-game advertising during the Super Bowl. Super Bowl LIX was played between the Kansas City Chiefs and the Philadelphia Eagles, and took place in New Orleans on February 9, 2025. The Eagles won 40 to 22 that year. 

Super Bowl pop-culture element

Watching Super Bowl commercials is an annual pastime of many Americans, and thanks to the internet, it is also popular around the world. Therefore, Super Bowl attracts many high-profile companies to advertise and enhance their visibility. In 2025, the companies which showcased their products included Booking.com, Budweiser, and Novartis, just to name a few. The average cost of a 30 second commercial hit a new record that year, reaching million dollars. 

One of the major attractions of Super Bowl is the Halftime Show, which represents a fundamental link to pop culture, and has popular singers performing. The Halftime Show has been sponsored by Pepsi since 2013, and saw U.S. rapper Kendrick Lamar leading the stage in 2025. In 2019, the halftime show was veiled in controversy linked to Colin Kaepernick's protests against police brutality and claims of NFL's unjust treatment of the player. As a result, the show was reported to garner negative reviews and the lowest rating in a decade.