The source states that the survey was carried out among a "a representative sample of 1,000+ viewers across geographies, genders, ages and ethnicities."Â
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Share of U.S. viewers who watch Super Bowl for ads 2024
According to an October 2024 survey among viewers in the United States, ** percent of respondents said they tuned in to the Super Bowl to watch the commercials. When it came to women, this figure rose to ** percent, while ** percent of men said they tuned in to the big game in order to watch ads.
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LBBOnline. (January 13, 2025). Share of viewers who watched the Super Bowl for commercials in the United States as of October 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1290552/people-watching-super-bowl-for-ads/
LBBOnline. "Share of viewers who watched the Super Bowl for commercials in the United States as of October 2024, by gender ." Chart. January 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1290552/people-watching-super-bowl-for-ads/
LBBOnline. (2025). Share of viewers who watched the Super Bowl for commercials in the United States as of October 2024, by gender . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1290552/people-watching-super-bowl-for-ads/
LBBOnline. "Share of Viewers Who Watched The Super Bowl for Commercials in The United States as of October 2024, by Gender ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jan 2025, /statistics/1290552/people-watching-super-bowl-for-ads/
LBBOnline, Share of viewers who watched the Super Bowl for commercials in the United States as of October 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1290552/people-watching-super-bowl-for-ads/ (last visited July 14, 2026)
Share of viewers who watched the Super Bowl for commercials in the United States as of October 2024, by gender [Graph], LBBOnline, January 13, 2025. [Online]. Available: /statistics/1290552/people-watching-super-bowl-for-ads/
