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Most effective Super Bowl LVIII brands on TikTok in the U.S. 2024
Skincare brand CeraVe topped a ranking of the most effective Super Bowl LVIII brands on TikTok in the United States in Feburary 2024, reaching an aggregated creative effectiveness score (CES) of ***. Paramount+ followed with a score of ****, while Dunkin Donuts rounded out the top three with 5.11.Â
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Marketing Dive. (February 12, 2024). Most effective Super Bowl LVIII brands on TikTok in the United States as of February 12, 2024 (index score) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1553602/most-effective-super-bowl-brands-tik-tok/
Marketing Dive. "Most effective Super Bowl LVIII brands on TikTok in the United States as of February 12, 2024 (index score)." Chart. February 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1553602/most-effective-super-bowl-brands-tik-tok/
Marketing Dive. (2024). Most effective Super Bowl LVIII brands on TikTok in the United States as of February 12, 2024 (index score). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1553602/most-effective-super-bowl-brands-tik-tok/
Marketing Dive. "Most Effective Super Bowl Lviii Brands on Tiktok in The United States as of February 12, 2024 (Index Score)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Feb 2024, /statistics/1553602/most-effective-super-bowl-brands-tik-tok/
Marketing Dive, Most effective Super Bowl LVIII brands on TikTok in the United States as of February 12, 2024 (index score) ÌÇÐÄÆƽâ°æ, /statistics/1553602/most-effective-super-bowl-brands-tik-tok/ (last visited July 26, 2026)
Most effective Super Bowl LVIII brands on TikTok in the United States as of February 12, 2024 (index score) [Graph], Marketing Dive, February 12, 2024. [Online]. Available: /statistics/1553602/most-effective-super-bowl-brands-tik-tok/
