In 2023, **** percent of digital video advertising spending in Spain was allocated to directly purchased ads. Programmatic native ads received **** percent of spending.Â
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IAB Spain. (February 28, 2024). Distribution of digital video advertising spending in Spain in 2023, by purchase method [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1550101/share-of-digital-video-ad-spending-by-purchase-method-spain/
IAB Spain. "Distribution of digital video advertising spending in Spain in 2023, by purchase method ." Chart. February 28, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1550101/share-of-digital-video-ad-spending-by-purchase-method-spain/
IAB Spain. (2024). Distribution of digital video advertising spending in Spain in 2023, by purchase method . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1550101/share-of-digital-video-ad-spending-by-purchase-method-spain/
IAB Spain. "Distribution of Digital Video Advertising Spending in Spain in 2023, by Purchase Method ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Feb 2024, /statistics/1550101/share-of-digital-video-ad-spending-by-purchase-method-spain/
IAB Spain, Distribution of digital video advertising spending in Spain in 2023, by purchase method ÌÇÐÄÆƽâ°æ, /statistics/1550101/share-of-digital-video-ad-spending-by-purchase-method-spain/ (last visited July 22, 2026)
Distribution of digital video advertising spending in Spain in 2023, by purchase method [Graph], IAB Spain, February 28, 2024. [Online]. Available: /statistics/1550101/share-of-digital-video-ad-spending-by-purchase-method-spain/
