In 2024, ** percent of digital display advertising spending in Spain was allocated to non-video displays. This was followed by the video format with ** percent, while native advertising completed the top three with percent.
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IAB Spain. (February 18, 2025). Distribution of digital display advertising spending in Spain in 2024, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1398631/share-of-digital-display-ad-spending-by-type-spain/
IAB Spain. "Distribution of digital display advertising spending in Spain in 2024, by type." Chart. February 18, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1398631/share-of-digital-display-ad-spending-by-type-spain/
IAB Spain. (2025). Distribution of digital display advertising spending in Spain in 2024, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1398631/share-of-digital-display-ad-spending-by-type-spain/
IAB Spain. "Distribution of Digital Display Advertising Spending in Spain in 2024, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Feb 2025, /statistics/1398631/share-of-digital-display-ad-spending-by-type-spain/
IAB Spain, Distribution of digital display advertising spending in Spain in 2024, by type ÌÇÐÄÆƽâ°æ, /statistics/1398631/share-of-digital-display-ad-spending-by-type-spain/ (last visited July 22, 2026)
Distribution of digital display advertising spending in Spain in 2024, by type [Graph], IAB Spain, February 18, 2025. [Online]. Available: /statistics/1398631/share-of-digital-display-ad-spending-by-type-spain/
