A. Guttmann
Research Lead covering media
Digital advertising in France - statistics & facts
Advertising is in the list of France’s innovations. Long before Jean-Claude Decaux pioneered the concept of out-of-home (OOH) advertising in the 1960s, the country’s most famous landmark had temporarily been turned into a giant advertising billboard by car manufacturer Citroën projecting its name on the Eiffel Tower in 1925. Nearly a century after this memorable campaign, France finds itself at the forefront of another fundamental transformation – the digitalization of the European advertising industry. What are the French market specificities that draw industry professionals into digital?
