In 2023, around 32 percent of men in Germany said that they like to be among the first people to try out or own new technology, compared to 29 percent of women. 25 percent of women said that they tended to buy new technology once it was more widespread.Â
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PwC. (July 5, 2023). Attitudes towards new technology among consumers in Germany in 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1412847/new-technology-attitudes-consumers-germany/
PwC. "Attitudes towards new technology among consumers in Germany in 2023, by gender." Chart. July 5, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1412847/new-technology-attitudes-consumers-germany/
PwC. (2023). Attitudes towards new technology among consumers in Germany in 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1412847/new-technology-attitudes-consumers-germany/
PwC. "Attitudes towards New Technology among Consumers in Germany in 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jul 2023, /statistics/1412847/new-technology-attitudes-consumers-germany/
PwC, Attitudes towards new technology among consumers in Germany in 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1412847/new-technology-attitudes-consumers-germany/ (last visited July 15, 2026)
Attitudes towards new technology among consumers in Germany in 2023, by gender [Graph], PwC, July 5, 2023. [Online]. Available: /statistics/1412847/new-technology-attitudes-consumers-germany/
