The source did not provide figures for the total number of respondents for Indonesia.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
Citation formats
Entertainment and hobby brands' influencer campaigns Indonesia 2022, by platform
According to a survey on influencer marketing conducted in Indonesia, entertainment and hobby brands ran their influencer marketing campaigns mostly on Instagram, with a share of around ** percent as of October 2022. Meanwhile, TikTok made up about ** percent of the total campaigns run by the aforementioned brands.
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AnyMind Group. (October 26, 2022). Share of influencer marketing campaigns by entertainment and hobby brands in Indonesia as of October 2022, by social media platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1361415/indonesia-influencer-marketing-campaigns-by-entertainment-and-hobby-brands-by-platform/
AnyMind Group. "Share of influencer marketing campaigns by entertainment and hobby brands in Indonesia as of October 2022, by social media platform." Chart. October 26, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1361415/indonesia-influencer-marketing-campaigns-by-entertainment-and-hobby-brands-by-platform/
AnyMind Group. (2022). Share of influencer marketing campaigns by entertainment and hobby brands in Indonesia as of October 2022, by social media platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1361415/indonesia-influencer-marketing-campaigns-by-entertainment-and-hobby-brands-by-platform/
AnyMind Group. "Share of Influencer Marketing Campaigns by Entertainment and Hobby Brands in Indonesia as of October 2022, by Social Media Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Oct 2022, /statistics/1361415/indonesia-influencer-marketing-campaigns-by-entertainment-and-hobby-brands-by-platform/
AnyMind Group, Share of influencer marketing campaigns by entertainment and hobby brands in Indonesia as of October 2022, by social media platform ÌÇÐÄÆƽâ°æ, /statistics/1361415/indonesia-influencer-marketing-campaigns-by-entertainment-and-hobby-brands-by-platform/ (last visited August 03, 2026)
Share of influencer marketing campaigns by entertainment and hobby brands in Indonesia as of October 2022, by social media platform [Graph], AnyMind Group, October 26, 2022. [Online]. Available: /statistics/1361415/indonesia-influencer-marketing-campaigns-by-entertainment-and-hobby-brands-by-platform/
