based on random sampling of Singaporean influencers with 1,000 to 1,000,000 followers across all influencer verticals
Method of interview
Online survey
Supplementary notes
The source did not provide figures for the total number of respondents for Singapore.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
Citation formats
Median engagement rates of influencers on TikTok Singapore 2022, by category
According to a survey on influencer marketing conducted in Singapore, nano-influencers had a median engagement rate of percent on TikTok as of October 2022. Meanwhile, macro-influencers had a median engagement rate of **** percent on the platform.
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AnyMind Group. (October 26, 2022). Median engagement rates of influencers on TikTok in Singapore as of October 2022, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1378672/singapore-influencers-median-engagement-rates-on-tiktok-by-category/
AnyMind Group. "Median engagement rates of influencers on TikTok in Singapore as of October 2022, by category." Chart. October 26, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1378672/singapore-influencers-median-engagement-rates-on-tiktok-by-category/
AnyMind Group. (2022). Median engagement rates of influencers on TikTok in Singapore as of October 2022, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1378672/singapore-influencers-median-engagement-rates-on-tiktok-by-category/
AnyMind Group. "Median Engagement Rates of Influencers on Tiktok in Singapore as of October 2022, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Oct 2022, /statistics/1378672/singapore-influencers-median-engagement-rates-on-tiktok-by-category/
AnyMind Group, Median engagement rates of influencers on TikTok in Singapore as of October 2022, by category ÌÇÐÄÆƽâ°æ, /statistics/1378672/singapore-influencers-median-engagement-rates-on-tiktok-by-category/ (last visited August 03, 2026)
Median engagement rates of influencers on TikTok in Singapore as of October 2022, by category [Graph], AnyMind Group, October 26, 2022. [Online]. Available: /statistics/1378672/singapore-influencers-median-engagement-rates-on-tiktok-by-category/
