among IPRN members in Brazil, Canada, Chile, Colombia, Czechia, Denmark, France, Germany, India, Italy, Japan, Luxembourg, the Netherlands, Poland, Portugal, Puerto Rico, Spain, Sweden, the United Kingdom, and the United States
Supplementary notes
The source does not specify the number of respondents or the type of the survey.
Citation formats
Biggest opportunities for public relations (PR) firms worldwide 2025
As of January 2024, around ** percent of public relations (PR) firms surveyed worldwide selected corporate reputation as the biggest opportunity for their industry that year. Environment, social, and governance (ESG) followed, mentioned by ** percent. According to the same study, creativity ranked among the leading areas in which global PR companies expected to invest throughout that year.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IPRN. (March 13, 2025). Biggest opportunities for public relations (PR) firms worldwide as of January 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1394401/top-priorities-pr-firms-worldwide/
IPRN. "Biggest opportunities for public relations (PR) firms worldwide as of January 2025." Chart. March 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1394401/top-priorities-pr-firms-worldwide/
IPRN. (2025). Biggest opportunities for public relations (PR) firms worldwide as of January 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1394401/top-priorities-pr-firms-worldwide/
IPRN. "Biggest Opportunities for Public Relations (Pr) Firms Worldwide as of January 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Mar 2025, /statistics/1394401/top-priorities-pr-firms-worldwide/
IPRN, Biggest opportunities for public relations (PR) firms worldwide as of January 2025 ÌÇÐÄÆƽâ°æ, /statistics/1394401/top-priorities-pr-firms-worldwide/ (last visited July 30, 2026)
Biggest opportunities for public relations (PR) firms worldwide as of January 2025 [Graph], IPRN, March 13, 2025. [Online]. Available: /statistics/1394401/top-priorities-pr-firms-worldwide/
