among marketing team leaders, supervisors, managers, directors, CMOs, VPs, or equivalents
Supplementary notes
The source does not specify the survey type.
The source surveyed people in Argentina, Australia, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Finland, France, Germany, India, Ireland, Italy, Japan, Mexico, the Netherlands, New Zealand, Norway,Poland, Portugal, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, the United Arab Emirates, the United Kingdom, and the United States.
Citation formats
Adoption rate of selected KPIs tracked by marketers worldwide 2024
During a 2024 survey among marketing decision-makers worldwide, around ** percent of respondents reported tracking their businesses' marketing/sales pipeline as a key performance indicator (KPI). Approximately ** percent of the interviewees from business-to-consumer (B2C) brands selected marketing/sales funnel. Less than half of overall surveyed marketers included customer lifetime value among their KPIs.
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Salesforce Research. (June 6, 2024). Adoption rate of selected key performance indicators (KPIs) tracked by marketing decision-makers worldwide as of March 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/379580/digital-marketing-success-metrics-worldwide/
Salesforce Research. "Adoption rate of selected key performance indicators (KPIs) tracked by marketing decision-makers worldwide as of March 2024." Chart. June 6, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/379580/digital-marketing-success-metrics-worldwide/
Salesforce Research. (2024). Adoption rate of selected key performance indicators (KPIs) tracked by marketing decision-makers worldwide as of March 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/379580/digital-marketing-success-metrics-worldwide/
Salesforce Research. "Adoption Rate of Selected Key Performance Indicators (Kpis) Tracked by Marketing Decision-makers Worldwide as of March 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jun 2024, /statistics/379580/digital-marketing-success-metrics-worldwide/
Salesforce Research, Adoption rate of selected key performance indicators (KPIs) tracked by marketing decision-makers worldwide as of March 2024 ÌÇÐÄÆƽâ°æ, /statistics/379580/digital-marketing-success-metrics-worldwide/ (last visited July 30, 2026)
Adoption rate of selected key performance indicators (KPIs) tracked by marketing decision-makers worldwide as of March 2024 [Graph], Salesforce Research, June 6, 2024. [Online]. Available: /statistics/379580/digital-marketing-success-metrics-worldwide/
