A September 2025 global survey asked public relations (PR) professionals which metrics they found most accurately measured their efforts. The number of stories placed ranked first, selected by ** percent of the participants. Reach and/or impressions followed, chosen by almost **** of respondents, while ** percent cited key message pull-through.
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Muck Rack. (November 10, 2025). Metrics most accurately measuring public relations (PR) efforts according to PRs worldwide as of September 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 17, 2026, from /statistics/1538001/ways-increase-pr-value-stakeholders/
Muck Rack. "Metrics most accurately measuring public relations (PR) efforts according to PRs worldwide as of September 2025." Chart. November 10, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 17, 2026. /statistics/1538001/ways-increase-pr-value-stakeholders/
Muck Rack. (2025). Metrics most accurately measuring public relations (PR) efforts according to PRs worldwide as of September 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 17, 2026. /statistics/1538001/ways-increase-pr-value-stakeholders/
Muck Rack. "Metrics Most Accurately Measuring Public Relations (Pr) Efforts According to Prs Worldwide as of September 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Nov 2025, /statistics/1538001/ways-increase-pr-value-stakeholders/
Muck Rack, Metrics most accurately measuring public relations (PR) efforts according to PRs worldwide as of September 2025 ÌÇÐÄÆƽâ°æ, /statistics/1538001/ways-increase-pr-value-stakeholders/ (last visited July 17, 2026)
Metrics most accurately measuring public relations (PR) efforts according to PRs worldwide as of September 2025 [Graph], Muck Rack, November 10, 2025. [Online]. Available: /statistics/1538001/ways-increase-pr-value-stakeholders/
