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Percentage of adults willing to boycott brands in selected markets worldwide as of February 2024

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Release date

May 2024

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Region

Worldwide

Survey time period

February 2024

Number of respondents

510-2,044*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Sample sizes varied between 510 and 2,044 in each market. The source used nationally representative samples, except in Mexico and India, where it adopted urban representative samples, and Indonesia and Hong Kong, where it adopted online representative samples.

Percentage points exceeded 100 due to rounding.

Citation formats

During a February 2024 global survey among adults, approximately ** percent of respondents in the United Arab Emirates said they would boycott a brand for assorted reasons. In Indonesia, the share reached ** percent. In the United States and Poland, it stood below ** percent.

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