Percentage of adults rating the honesty and ethical standards of advertising practitioners as either "high" or "very high" in the United States from 2007 to 2025
Characteristic
Share of respondents
'25
10%
'24
8%
'23
8%
'22
15%
'21
11%
'20
10%
'19
13%
'18
13%
'17
12%
'16
11%
'15
10%
'14
10%
'13
14%
'12
11%
'11
11%
'10
11%
'09
11%
'08
10%
'07
6%
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At the end of 2025, approximately 10 percent of adults surveyed across the United States rated the honesty and ethical standards of advertising practitioners as either "high" or "very high." In 2022, the average share reached its peak at 15 percent. According to another survey by the same source, net ratings of the advertising and public relations industry in the U.S. remained negative during the first half of the 2020s
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Gallup. (January 12, 2026). Percentage of adults rating the honesty and ethical standards of advertising practitioners as either "high" or "very high" in the United States from 2007 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1450611/adults-advertising-practitioners-honesty-ethical-united-states/
Gallup. "Percentage of adults rating the honesty and ethical standards of advertising practitioners as either "high" or "very high" in the United States from 2007 to 2025." Chart. January 12, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1450611/adults-advertising-practitioners-honesty-ethical-united-states/
Gallup. (2026). Percentage of adults rating the honesty and ethical standards of advertising practitioners as either "high" or "very high" in the United States from 2007 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1450611/adults-advertising-practitioners-honesty-ethical-united-states/
Gallup. "Percentage of Adults Rating The Honesty and Ethical Standards of Advertising Practitioners as Either "High" or "Very High" in The United States from 2007 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jan 2026, /statistics/1450611/adults-advertising-practitioners-honesty-ethical-united-states/
Gallup, Percentage of adults rating the honesty and ethical standards of advertising practitioners as either "high" or "very high" in the United States from 2007 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/1450611/adults-advertising-practitioners-honesty-ethical-united-states/ (last visited August 01, 2026)
Percentage of adults rating the honesty and ethical standards of advertising practitioners as either "high" or "very high" in the United States from 2007 to 2025 [Graph], Gallup, January 12, 2026. [Online]. Available: /statistics/1450611/adults-advertising-practitioners-honesty-ethical-united-states/
