Share of marketers who believed that last-click measurement was an accurate reflection of platforms' long-term impact on their business in the United States as of July 2024
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Share of respondents
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During a 2024 survey, **** percent of responding marketers from the United States believed that last-click measurement definitely was an accurate reflection of a platform's long-term impact on their business. On the other hand, ** percent said it definitely was not.Â
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eMarketer. (September 9, 2024). Share of marketers who believed that last-click measurement was an accurate reflection of platforms' long-term impact on their business in the United States as of July 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 17, 2026, from /statistics/1478545/last-click-usa/
eMarketer. "Share of marketers who believed that last-click measurement was an accurate reflection of platforms' long-term impact on their business in the United States as of July 2024." Chart. September 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 17, 2026. /statistics/1478545/last-click-usa/
eMarketer. (2024). Share of marketers who believed that last-click measurement was an accurate reflection of platforms' long-term impact on their business in the United States as of July 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 17, 2026. /statistics/1478545/last-click-usa/
eMarketer. "Share of Marketers Who Believed That Last-click Measurement Was An Accurate Reflection of Platforms' Long-term Impact on Their Business in The United States as of July 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Sep 2024, /statistics/1478545/last-click-usa/
eMarketer, Share of marketers who believed that last-click measurement was an accurate reflection of platforms' long-term impact on their business in the United States as of July 2024 ÌÇÐÄÆƽâ°æ, /statistics/1478545/last-click-usa/ (last visited July 17, 2026)
Share of marketers who believed that last-click measurement was an accurate reflection of platforms' long-term impact on their business in the United States as of July 2024 [Graph], eMarketer, September 9, 2024. [Online]. Available: /statistics/1478545/last-click-usa/
