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Marketing spending of selected banks based in the United States in 2025 (in million U.S. dollars)

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Sources

Release date

March 2026

Region

Worldwide

Survey time period

2025

Supplementary notes

Data retrieved from financial reports of Bank of America Corporation, Capital One Financial Corporation, Citigroup Inc., Citizens Financial Group, Inc., Fifth Third Bancorp, JPMorgan Chase & Co., Morgan Stanley, The PNC Financial Services Group, Inc., Truist Financial Corporation, U.S. Bancorp, and Wells Fargo & Company.

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Marketing spending of selected banks in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 8, 2026

In 2025, the Capital One Financial Corporation invested over **** billion U.S. dollars in marketing, the highest value among the presented banks and financial institutions. JPMorgan Chase and Bank of America (BofA) followed, with marketing expenses of **** billion and *** billion dollars, respectively.

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