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Average promotional e-mail metrics during coronavirus worldwide as of April 2020

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Source

Release date

June 2020

Region

Worldwide

Survey time period

March to April, 2020

Special properties

based on study of 6 million e-mails sent out by global customer base

Citation formats

Global average marketing e-mail metrics during COVID-19 as of April 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 2, 2020
A study from early 2020 looked at the global average marketing e-mail metrics during coronavirus in compared to , based on * marketing e-mails sent from a global customer base. According t the findings there was a slight increase in these metrics, with the average click-through rates having grow from **** percent in March to *** percent in April. At the same time, the click-to-open rates increased from **** percent in March to **** percent in April.
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Topics

Coronavirus impact on advertising worldwideCoronavirus impact on global media consumptionCoronavirus: impact on online usage in the U.S.Coronavirus: impact on the retail industry worldwideCoronavirus (COVID-19): impact on e-commerce in the U.S.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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Professional Account

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Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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