During a 2021 survey carried out among marketers from the United Kingdom, ** percent of respondents said they used return-on-investment (ROI) to measure the success of their email marketing campaigns. Sales ranked first, named by ** percent of respondents.
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Mailmodo. (May 25, 2023). Metrics used to measure email marketing campaign success in the United Kingdom as of April 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/521068/digital-marketing-email-campaign-measures-of-success-uk/
Mailmodo. "Metrics used to measure email marketing campaign success in the United Kingdom as of April 2021." Chart. May 25, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/521068/digital-marketing-email-campaign-measures-of-success-uk/
Mailmodo. (2023). Metrics used to measure email marketing campaign success in the United Kingdom as of April 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/521068/digital-marketing-email-campaign-measures-of-success-uk/
Mailmodo. "Metrics Used to Measure Email Marketing Campaign Success in The United Kingdom as of April 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 May 2023, /statistics/521068/digital-marketing-email-campaign-measures-of-success-uk/
Mailmodo, Metrics used to measure email marketing campaign success in the United Kingdom as of April 2021 ÌÇÐÄÆƽâ°æ, /statistics/521068/digital-marketing-email-campaign-measures-of-success-uk/ (last visited July 29, 2026)
Metrics used to measure email marketing campaign success in the United Kingdom as of April 2021 [Graph], Mailmodo, May 25, 2023. [Online]. Available: /statistics/521068/digital-marketing-email-campaign-measures-of-success-uk/
