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Advertising metrics for Facebook from 3rd quarter 2013 to 2nd quarter 2019

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Source

Release date

July 2019

Region

Worldwide

Survey time period

Q3 2013 to Q2 2019

Special properties

measured on Nanigans platform; broader industry metrics may vary

Citation formats

Facebook: advertising metrics 2013-2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 24, 2019
In the second quarter of 2019, cost per click (CPC) on Facebook reached *** U.S. dollars while CPM stood at **** U.S. dollars in the same period. Overall clickthrough rate on Facebook ads was **** percent during that same period.
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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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For single users
$0 USD
Always free
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per month, billed annually 1
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