In 2023, Tinder led the dating site market in the United Kingdom by aided brand awareness, with 53.91 percent among consumers. eHarmony followed with 44.98 percent awareness, and Match.com and Plenty of Fish reported 36.11 percent and 34.83 percent, respectively.
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Latana. (July 2, 2024). Aided brand awareness of selected dating sites in the United Kingdom in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1490392/dating-site-brand-awareness-united-kingdom/
Latana. "Aided brand awareness of selected dating sites in the United Kingdom in 2023." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1490392/dating-site-brand-awareness-united-kingdom/
Latana. (2024). Aided brand awareness of selected dating sites in the United Kingdom in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1490392/dating-site-brand-awareness-united-kingdom/
Latana. "Aided Brand Awareness of Selected Dating Sites in The United Kingdom in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/1490392/dating-site-brand-awareness-united-kingdom/
Latana, Aided brand awareness of selected dating sites in the United Kingdom in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1490392/dating-site-brand-awareness-united-kingdom/ (last visited August 03, 2026)
Aided brand awareness of selected dating sites in the United Kingdom in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1490392/dating-site-brand-awareness-united-kingdom/
