In 2023, Innocent led the dairy substitute market in the United Kingdom, achieving an aided brand awareness of 62.3 percent among consumers. Alpro followed with 58.48 percent awareness, and Linda McCartney’s reported 56.45 percent. Oatly had 25.59 percent awareness.
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Latana. (July 2, 2024). Aided brand awareness of selected dairy substitute brands in the United Kingdom in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1490390/dairy-substitute-brand-awareness-united-kingdom/
Latana. "Aided brand awareness of selected dairy substitute brands in the United Kingdom in 2023." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1490390/dairy-substitute-brand-awareness-united-kingdom/
Latana. (2024). Aided brand awareness of selected dairy substitute brands in the United Kingdom in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1490390/dairy-substitute-brand-awareness-united-kingdom/
Latana. "Aided Brand Awareness of Selected Dairy Substitute Brands in The United Kingdom in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/1490390/dairy-substitute-brand-awareness-united-kingdom/
Latana, Aided brand awareness of selected dairy substitute brands in the United Kingdom in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1490390/dairy-substitute-brand-awareness-united-kingdom/ (last visited July 31, 2026)
Aided brand awareness of selected dairy substitute brands in the United Kingdom in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1490390/dairy-substitute-brand-awareness-united-kingdom/
