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Share of consumers viewing video content on TV sets in Europe as of February 2025, by platform

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Source

Release date

March 2025

Region

Europe

Survey time period

January 25 to February 7, 2025

Number of respondents

10,159 respondents

Age group

18-64 years

Special properties

14-country average

Method of interview

Online interview

Supplementary notes

Countries studied were: Italy, Spain, UK, France, Germany, Belgium, Poland, Netherlands, Switzerland, Norway, Austria, Denmark, Finland, Sweden

Citation formats

Share of Europeans viewing video on TV sets 2025, by platform

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 13, 2025

A survey of Europeans from early 2025 shows that linear TV and broadcaster content is highly valued across the continent. Broadcaster video-on-demand (BVOD) content was viewed daily on TV sets by ** percent of respondents, and that figure grew by *** percentage points compared to 2024. YouTube's daily viewing on TV also grew by the same number of points compared to 2024, reaching ** percent in 2025.

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Statistics on " Television industry in Europe "

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Other statistics that may interest you Television industry in Europe

Overview

5

Advertising

8

Consumer behavior

8

Public TV

8

Pay TV

8

TV reach and households

8

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Topics

Broadcaster video-on-demand in EuropeVideo streaming in the NetherlandsVideo streaming in SwedenVideo streaming in NorwayVideo-on-demand in France
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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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