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Share of invalid traffic on digital advertising in China from 2019 to 2023

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Sources

Release date

March 2024

Region

China

Survey time period

2019 to 2023

Special properties

covering ads on digital media, social media, web, and OOH monitors

Citation formats

Invalid traffic share on digital ads in China 2019-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 14, 2024

The reduction of invalid traffic has been observed in China's digital advertising. In 2023, less than a quarter of ad impressions and clicks were intentionally fraudulent or accidental, representing an improvement of around ** percentage points compared to the level in 2019.

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Topics

Invalid trafficTop websites worldwideOnline search market worldwideOnline search behaviors Programmatic advertising worldwide
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