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Reasons for clicking on advertisements on social media platforms in Taiwan as of June 2025

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Source

In cooperation with
Release date

July 2025

Region

Taiwan

Survey time period

June 12 to 30, 2025

Number of respondents

4,242 respondents

Age group

16 years and older

Special properties

among those who are interested in viewing social media ads

Method of interview

Online survey

Supplementary notes

Original question: "Why do you click on social media advertisements? (choose up to 3 of the most relevant answers)"

Citation formats

Reasons for clicking on social media ads in Taiwan 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 18, 2025

Internet users in Taiwan were more likely to click on social media ads that are entertaining, as confirmed by almost **** of the respondents in a 2025 survey conducted by  in Taiwan. About ** percent of respondents interacted with advertisements on social media platforms out of pure curiosity.

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