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Likeability of TV commercials featuring Vietnamese football players based on score according to viewers in Vietnam in 2019

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Source

Release date

October 2019

Region

Vietnam

Survey time period

November 2019

Number of respondents

475 respondents

Age group

18-40 years

Special properties

among respondents from HCMC and Hanoi; TVCF = TV commercial film

Method of interview

Online survey

Supplementary notes

Original question:
How much do you like this TVCF?

(1-10; 1: Dislike very much - 10: Like very much)

Detractor: 6 and below
Passive: 7 or 8
Promoter: 9 or 10

Citation formats

Likeability of Vietnamese TVCFs featuring football players

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 31, 2020
The Singaporean e-commerce platform Shopee's TV commercial featuring Vietnamese football players ranked first among ** brands in regards to popularity among Vietnamese viewers in 2019. About ** percent of the respondents claimed to have a good impression of Shopee's TVCF while ** percent claimed that they disliked it.
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